Pricing for profit is vitally important for the health and success of your business. Get your prices right, and you’re streets ahead of your competitors. Get it wrong, and you’re dead in the water.

So, how do you set your price correctly? What’s the relationship between cost, price and value? Should the value your customers place on your products and services be reflected in the price? What about your competitors?

This podcast, with accomplished business consultant Ed Kless, senior director of partner development and strategy at Sage, will help you to become profitable in the way you set your price, and avoid costly pricing mistakes.

As we’ve heard, setting your price correctly is crucial to your success. You can achieve this by getting the relationship right between cost, price and value, and pricing on purpose. And by asking the right questions and doing some strategic work on your pricing, you’ll be streets ahead of your competitors.

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